How beauty brands can put their best face forward amid inflation in Asia | WARC | The Feed

A Kantar webinar on Asian beauty trends reveals how consumers are satisfying their hair and skincare needs in the face of rising global inflation.

Why it matters

Asia’s beauty markets have remained resilient despite inflationary pressures because two opposing forces are counteracting each other – a contraction from higher prices and a spike in sentiment as consumers emerge from the global pandemic.

Takeaways