How Australian marketers can respond to consumer privacy changes | WARC | The Feed
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How Australian marketers can respond to consumer privacy changes
Proposed Australian data and privacy reforms will have a significant impact on marketers, making it essential to plan for the changes and to develop effective first-party data strategies.
Why it matters
Marketers can navigate the proposed privacy reforms and deliver personalised and effective advertising experiences by focusing on building robust first-party data strategies, exploring new data collection and management techniques, and using consent orchestration.
Takeaways
- The reforms will have significant impacts on marketers, especially those in the finance, insurance and telecoms industries.
- Build robust first-party data strategies by collecting and managing data through loyalty programmes, CRM systems, and customer...
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