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23 May 2021
How APAC organisations can drive growth from the business of experience
Customer experienceCustomer centricityManaging the marketing function
Companies are pushing past conventional customer experience (CX) philosophy towards a more holistic customer-centric strategy called the “business of experience” (BX) – an approach centred, says Accenture Interactive’s Flaviano Faleiro, on delivering exceptional experiences that respond to customers’ frequently changing needs.