Today’s customer expects a seamless, frictionless CX – and brands can achieve that if they personalise digital interactions and assets. 

Why it matters

Brands can better leverage their marketing spend when they harness data to offer personalised experiences to customers. This leads to greater customer loyalty and engagement, as well as higher spend and conversion.

Takeaways

• It is possible to personalise any interaction with the consumer with the right data and technology.
• Hurdles to personalisation may include insufficient resources within the organisation or a technology gap.
• Brands that channel data to offer personalised experiences to customers see a higher conversion...