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How ambivalence makes risky products more appealing | WARC | The Feed
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02 June 2022
How ambivalence makes risky products more appealing
Consumer sentiment
Youth lifestyles & attitudes
Strategy
Ambivalent attitudes towards “risky” products like e-cigarettes and energy drinks, which have short-term benefits but may have longer-term costs, can increase younger consumers’ interest in purchasing these goods.
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