How agencies and clients can build better post-pandemic relationships | WARC | The Feed

During the pandemic, agencies and clients have fallen into a familiar recessionary pattern, with clients cutting budgets and agencies feeling squeezed. Going forward, however, the focus should be on both parties re-calibrating to build a stronger, more balanced ecosystem.

Why it matters

Even as the pandemic has been a particularly acute stress test, if agencies and clients are to flourish, some reassessment of roles, relationships and rewards is necessary.

Takeaways