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11 February 2021
How agencies and clients can build better post-pandemic relationships
Public healthDeveloping client-agency relationshipsCrisis management
During the pandemic, agencies and clients have fallen into a familiar recessionary pattern, with clients cutting budgets and agencies feeling squeezed. Going forward, however, the focus should be on both parties re-calibrating to build a stronger, more balanced ecosystem.
Why it matters
Even as the pandemic has been a particularly acute stress test, if agencies and clients are to flourish, some reassessment of roles, relationships and rewards is necessary.