How a new, risky voice boosted Looney Tunes on social media | WARC | The Feed

Looney Tunes, the iconic animation unit of Warner Bros., grew its social-media presence by adopting a riskier persona based around the character of the “ACME intern”.

Why it matters

Breaking through on social media is a challenge for any brand but is particularly difficult in the crowded entertainment sector. Taking a (calculated) risk could enable bold marketers to cut through the clutter.

The secrets to Looney Tunes’ persona