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How a new, risky voice boosted Looney Tunes on social media
06 April 2021
How a new, risky voice boosted Looney Tunes on social media
Brand partnerships Brand character Films & movies

Looney Tunes, the iconic animation unit of Warner Bros., grew its social-media presence by adopting a riskier persona based around the character of the “ACME intern”.

Why it matters

Breaking through on social media is a challenge for any brand but is particularly difficult in the crowded entertainment sector. Taking a (calculated) risk could enable bold marketers to cut through the clutter.

The secrets to Looney Tunes’ persona

  • The ACME Corporation is a well-known part of the Looney Tunes cartoon universe, especially for its bizarre and unreliable products.
  • By adopting the voice of an intern at ACME – someone in...

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