How a global pandemic will change gaming in the 2020s | WARC | The Feed

The year 2020 was a breakthrough year for gaming and a report by media agency Essence explores the huge increase in exposure to and exploration of gaming, as well as the opportunities for brands and marketers.

Why it matters

Marketers have to appreciate that gaming is not a “channel” but a form of entertainment, around which a unique set of consumer behaviours has been built. The key to navigating the space for brands is understanding this considerable variation in behaviours and motivations behind them.

Takeaways