Marketers should not shy away from the power of humour, even in challenging times, says a new report from BMB.
Why it matters
Do serious times call for serious brands? Or could brands use humour to lighten the mood? To stand out? To provide some escape? It definitely has a place, but how to deploy it will depend on the brand and the message.
Using insight and examples, the report features eight recommendations on how to be funny, including: