As false claims about how to prevent COVID-19 hinder uptake of the vaccination programme, particularly in rural India, advertisers need to show leadership and take responsibility for where their adverts appear, says HMD Global’s Ruchira Jaitly.

Why it matters

Advertising and society are inextricably linked: where advertising appears and what media investments fund have real-world consequences. Conscious media investment is now a crucial consideration.

Key takeaways

• Digital media is evolving ahead of legislation, resulting in a proliferation of less than credible sources of authority and echo chambers on social media in languages that are not fact checked in India.
• When...