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08 September 2021
How – and why – HMD Global is prioritising conscious media investment
Brand safetySocial media audiencesSocial media planning & buying
As false claims about how to prevent COVID-19 hinder uptake of the vaccination programme, particularly in rural India, advertisers need to show leadership and take responsibility for where their adverts appear, says HMD Global’s Ruchira Jaitly.
Why it matters
Advertising and society are inextricably linked: where advertising appears and what media investments fund have real-world consequences. Conscious media investment is now a crucial consideration.