Hotel searches record year-on-year growth in March | WARC | The Feed
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Hotel searches record year-on-year growth in March
Global hotel bookings and online searches recorded year-on-year growth in March 2021, for the first time since the start of the pandemic, according to data from the UNWTO (United Nations World Tourism Organization) Tourism Recovery Tracker.
Why it matters
Hotel-related online traffic has achieved growth for the first time in the past 12 months, while air bookings are still far from recovery. This might be a reflection of consumers’ preference to go on “staycations” or travel domestically. UK staycations, for example, are expected to hit a ten-year high and American consumers are most comfortable doing independent activities like road trips....
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