While it may have felt like online life couldn’t be more saturated with social media, it continues to gain users and time spent. But interestingly, there is no one dominant platform: the average number of social platforms used each month is 7.5. There is space outside the biggest.
Here is a selection of key figures from the report:
424 million additional users have joined social media.
93.4% of internet users are social media users.
58.4% of the world’s total population uses social.