Homebound Brits turned to streaming in 2020 | WARC | The Feed

The divergence in consumption habits between younger and older generations increased as a consequence of COVID-19, but online video is one of the few media that witnessed an increase from 2019 across all age groups.

Why it matters

Consumption habits among different age groups drifted apart as a result of COVID-19, leaving 16- to 34-year-olds and over-55s with a similarity rate of a mere 8%.