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Hitting the sweet spot of innovation
26 November 2020
Hitting the sweet spot of innovation
Health & well-being Driving innovation Behavioural research

Around the world, consumers’ behaviours are changing and their expectations of brands are growing, but when innovating it’s important to remember that their basic needs remain much the same.

Three trends

Trendwatching, the global consumer trends business, identifies three trends, based on basic needs, that are driving change and innovation:

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