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26 November 2020
Hitting the sweet spot of innovation
Health & well-being
Driving innovation
Behavioural research
Around the world, consumers’ behaviours are changing and their expectations of brands are growing, but when innovating it’s important to remember that their basic needs remain much the same.
Three trends
Trendwatching, the global consumer trends business, identifies three trends, based on basic needs, that are driving change and innovation:
- The Metaverse: How can you offer consumers meaning across real and virtual worlds?
- Focus on wellbeing: People are looking to apps, services, products and tools to find and tap into inner peace.
- Factual healing: Consumers are looking to brands to tackle disinformation and sort fact from fiction.
Key quote...
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