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26 May 2021
Highest ROAS lures advertisers to Amazon Sponsored Brands
E-commerce & mobile retailMeasuring ROIGlobal
Sponsored Brands advertising is growing quicker than other Amazon ad formats and offers advertisers a greater return on their investment, according to data from seller management company Jungle Scout.
Why it matters
Amazon doubled its share of online advertising between 2018 and 2020 and investment looks set to continue as e-commerce takes a larger share of retail sales. Brands that do invest can expect a return on advertising spend of $6.28 on the Sponsored Brands format, and $4.85 on the Sponsored Products format.