Home
The Feed
Your selections:
Higher creativity boosts attention for banner ads | WARC | The Feed
You didn’t return any results. Please clear your filters.
30 September 2022
Higher creativity boosts attention for banner ads
Creativity & effectiveness
Online display
Biometric research
Higher levels of creativity increases attention to banner ads whether consumers are deeply or more lightly engaged with online content, a study in the Journal of Advertising Research has found.
The study
Email this content
