High-impact ad formats can make standard formats work harder

High-impact ad formats, such as skins, deliver a significant amplification effect to subsequent standard formats when compared to a non-primed version, according to new research. 

About the research 

Azerion, a digital advertising and entertainment media platform, and attention technology company Lumen Research analysed campaigns across finance, retail and automotive sectors with a range of digital advertising formats to understand how each format interacted with one another to drive attention.

Why amplification effects matter

Establishing a correlation between the amplification effects of high-impact branding formats to their performance counterparts shows how attention is vital for advertisers looking for a full-funnel brand performance solution. 

Takeaways 

• High-impact branding formats amplify attention to performance formats by 43%.
• Increased spending at the top of the funnel can drive upwards of a 20% reduction in the CPA at the bottom.

Sourced from Azerion