Heineken Zaggs where others zig | WARC | The Feed
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Heineken Zaggs where others zig
Heineken tapped into its own product expertise, along with culturally led insights, to develop a new category of energy drink for the African market.
Why it matters
The energy drinks market is a crowded one and it is increasingly difficult to stand out if a brand is simply relying on product benefits. Building a distinct brand proposition is the key to success and longevity.
Takeaways
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