HBO Max was the most attractive video subscription in Q1 2021 | WARC | The Feed
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HBO Max was the most attractive video subscription in Q1 2021
HBO Max is the most attractive subscription video-on-demand (SVOD) service in the United States as parent company AT&T plans to spin-off its media business to merge with Discovery and create a global entertainment leader that will challenge Amazon, Disney and Netflix.
Why it matters
Competition between streaming services is heating up and increasingly require large investments in both content and the product experience. HBO Max has been the most attractive SVOD service in the US for the second quarter in a row, suggesting its combination with the more documentary and reality-focused Discovery+ could prove a hit.
Takeaways
- Kantar...
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