Havas Media’s Sustainability Marketplace helps advertisers invest for positive change | WARC | The Feed
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Havas Media’s Sustainability Marketplace helps advertisers invest for positive change
Havas Media says its recently launched Sustainability Marketplace outperforms both audience targeting and private marketplace buys.
Background
Over the last 18 months Havas Media has overhauled its programmatic practice and expanded its Meaningful Marketplace approach to deliver a enabling advertisers to invest in media partners making commitments on climate action. Advertisers that leverage its Sustainability Marketplace are offered access to publishers and networks that are focused on building a sustainable media ecosystem, delivering sustainability-oriented content, and can also reach audiences who are engaged with sustainability issues, Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships at Havas Media Group, explains...
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