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Half of strategists are focusing more on upstream planning
31 August 2021
Half of strategists are focusing more on upstream planning
Global Account planning, strategic planning Role of the planner, strategist

Strategists are following the opportunity in upstream planning – 52% say they are spending more time on upstream business or brand planning, according to WARC's survey of practitioners in the Future of Strategy 2021 report. Just 12% say they are spending less time on upstream business or brand planning compared to before COVID-19.

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