Half of major brands have no presence on TikTok | WARC | The Feed

TikTok has grown rapidly in popularity over the past two years but some brands are missing out, according to an analysis by video editor company InVideo.

Why it matters

Major brands like Google, Facebook, YouTube, IKEA, Nestlé, Audi and Toyota are failing to take advantage of TikTok's rising popularity. As the social platform expands into new audience demographics and becomes more important in a social commerce landscape, brands that do not engage their audience on TikTok will miss out.

Takeaways