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Half of Indians to spend less this festive season | WARC | The Feed

Half of Indians to spend less this festive season
26 November 2020
Half of Indians to spend less this festive season
Millennial lifestyles & attitudes Older adults (55+) lifestyles & attitudes Purchase behaviour

One-half of Indian consumers plan to spend less than the previous year during the 2020 festive holiday season, according to data from McKinsey & Company.

Why it matters

This reduction in festive shopping in India is accompanied by a redirection of spending towards online platforms. A shift towards e-commerce is set to last beyond the pandemic, according to WARC's survey of over 1,000 marketers.

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