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Half of consumers use at least two SVOD services | WARC | The Feed
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08 January 2021
Half of consumers use at least two SVOD services
Digital media consumption
Video on demand
TV & Connected TV audiences
Subscription video-on-demand (SVOD) continues to attract new audiences as consumers take advantage of the multiple services available, according to data from market analysts Ampere.
Why it matters
Subscription video services have eroded audiences from linear TV and this shows no sign of stopping as consumers add additional services to their list.
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