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Daily effectiveness insights, curated by WARC’s editors.

Half of brands achieve an ROI of $1.06
16 February 2021
Half of brands achieve an ROI of $1.06
Measuring ROI Africa (general region) Asia (general region)

For every $1 spent on media, advertisers can expect an average sales return of $1.06, according to data from Nielsen. This nearly doubles to $2.09 for the most effective 25% of advertisers.

Why it matters

Understanding return on investment should be a clear priority for advertisers and this data provide a useful benchmark with the wider market.

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