Half of brands achieve an ROI of $1.06 | WARC | The Feed

For every $1 spent on media, advertisers can expect an average sales return of $1.06, according to data from Nielsen. This nearly doubles to $2.09 for the most effective 25% of advertisers.

Why it matters

Understanding return on investment should be a clear priority for advertisers and this data provide a useful benchmark with the wider market.