Half of brands achieve an ROI of $1.06 | WARC | The Feed
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Half of brands achieve an ROI of $1.06
For every $1 spent on media, advertisers can expect an average sales return of $1.06, according to data from Nielsen. This nearly doubles to $2.09 for the most effective 25% of advertisers.
Why it matters
Understanding return on investment should be a clear priority for advertisers and this data provide a useful benchmark with the wider market.
Additional research from WARC and Cannes Lions has found that the combination of informed budgets, insightful strategy, and creative output can deliver greater levels of effectiveness. This will help advertisers move from a median ROI to an above-average one.
Takeaways
- ROI...
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