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Daily effectiveness insights, curated by WARC's editors.

Half of adults always accept website cookies
22 September 2021
Half of adults always accept website cookies
Data protection & privacy Using customer data Digital media consumption

One-half (48%) of adults say they always click 'accept all' when a website asks about cookies, according to research across 17 markets from YouGov.

Why it matters

Consumer reaction to cookies varies across markets, with Poland, Spain and the UK being more receptive and the United States and China being less. As cookies are set to be phased out, marketers will need to make sure that any replacement has a broad appeal across target audiences.

Takeaways

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