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22 September 2021

Half of adults always accept website cookies

Data protection & privacy Using customer data Digital media consumption

One-half (48%) of adults say they always click 'accept all' when a website asks about cookies, according to research across 17 markets from YouGov.

Why it matters

Consumer reaction to cookies varies across markets, with Poland, Spain and the UK being more receptive and the United States and China being less. As cookies are set to be phased out, marketers will need to make sure that any replacement has a broad appeal across target audiences.

Takeaways

One-half (48%) of adults say they always click 'accept all' when a website asks about cookies.
In comparison, one-quarter (27%) do not always click...

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