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GSK turns to semiotics to strengthen its messaging
08 April 2022
GSK turns to semiotics to strengthen its messaging
Behavioural research Bricolage & semiotics Cultural influences & values

GSK has drawn on a vast bank of images and conversations from key global markets to help it establish a series of evolving “Health & Wellness Codes”.

Why it matters

The codes illustrate how health and wellness is expressed and understood by consumers in different markets and that in turn informs brand development and communication.

Takeaways

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