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Growth in marketing budgets slowed in February | WARC | The Feed

Growth in marketing budgets slowed in February
17 March 2022
Growth in marketing budgets slowed in February
Marketing budgets Digital media planning & buying Mobile planning and buying

Marketing budgets continue to expand in 2022 though at a slower rate than at the end of last year, according to the latest figures from WARC Data's Global Marketing Index (GMI).

Why it matters

As marketing budget growth has slowed in the start of 2022, this could suggest the strong advertising recovery seen in 2021 may now be easing to more 'normal' levels.

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