Growth in marketing budgets slowed in February | WARC | The Feed
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Growth in marketing budgets slowed in February
Marketing budgets continue to expand in 2022 though at a slower rate than at the end of last year, according to the latest figures from WARC Data's Global Marketing Index (GMI).
Why it matters
As marketing budget growth has slowed in the start of 2022, this could suggest the strong advertising recovery seen in 2021 may now be easing to more 'normal' levels.
The effect of COVID is still visible, though. For example, Asia Pacific is currently seeing a significant decline in marketing metrics as the Omicron variant spreads. The latest report also shows that staffing levels are...
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