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13 July 2021
GroupM’s five steps for responsible media investment
Corporate social responsibilityConsumer sentimentMulticultural marketing (US)
GroupM, the media investment arm of agency holding company WPP Group, is drawing on five key principles as it makes spending decisions that benefit its clients and support trustworthy, safe and diverse content providers.
Why it matters
Marketers are taking an increasingly conscientious approach to their advertising spend, in reflection of the changing views of consumers, as well as the manifold issues that plague the media ecosystem, from brand safety worries to privacy concerns.