Home
The Feed
Your selections:
Greater focus on campaign effectiveness post-pandemic | WARC | The Feed
You didn’t return any results. Please clear your filters.

31 March 2021
Greater focus on campaign effectiveness post-pandemic
Long-term vs short-term effectiveness
Digital media planning & buying
Global
The COVID-19 pandemic has pushed marketers to embrace change and pay more attention to campaign effectiveness, according to a Kantar survey of senior marketers worldwide. The share saying they will become more cautious is far less common and just 4% say COVID-19 will have no long-term impact.
Why it matters
Email this content