GrabFood, the food-delivery service, launched an AI-powered service in Vietnam that suggested local restaurants based on children’s drawings of their culinary cravings.

Why it matters

With COVID-19 lockdowns leading to the temporary closure of many schools and daycare centres, parents found themselves having to add homeschooling to already stressful schedules. Brands can tap into parents’ need for respite by offering solutions that solve everyday problems and painpoints, like what to make for dinner.

How it worked

• GrabFood fed 10,000 children’s drawings of local Vietnamese dishes to a machine-learning algorithm, training it to recognise 40 dishes with 99% accuracy....