GrabFood, the food-delivery service, launched an AI-powered service in Vietnam that suggested local restaurants based on children’s drawings of their culinary cravings.
Why it matters
With COVID-19 lockdowns leading to the temporary closure of many schools and daycare centres, parents found themselves having to add homeschooling to already stressful schedules. Brands can tap into parents’ need for respite by offering solutions that solve everyday problems and painpoints, like what to make for dinner.
How it worked