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17 March 2022
Google’s pivot to Topics means less data granularity for brands
Data protection & privacyUsing customer dataDigital media planning & buying
Google’s already-delayed journey to third-party cookie deprecation took another twist recently with the creation of Topics API, the company’s latest attempt to assuage the concerns of marketers, consumers and regulators. A new WARC Exclusive examines the proposal from a brand perspective.