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Google’s pivot to Topics means less data granularity for brands
17 March 2022
Google’s pivot to Topics means less data granularity for brands
Data protection & privacy Using customer data Digital media planning & buying

Google’s already-delayed journey to third-party cookie deprecation took another twist recently with the creation of Topics API, the company’s latest attempt to assuage the concerns of marketers, consumers and regulators. A new WARC Exclusive examines the proposal from a brand perspective.

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