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15 April 2021
Good news: Five myths about brands and news debunked
Online & digital newspapersNewspaper audiencesAustralia
Brands have misconceptions about the value and effectiveness of news as a media platform for advertising, says ThinkNewsBrands’ Vanessa Lyons, who busted five myths about the perceived limitations of news.
Why it matters
Ad trust is favourably linked to the context of a news environment and regardless of whether it is digital news, news websites or printed newspapers, a brand or product in news brands gives consumers more confidence that the brand or product is right for them.