Brands have misconceptions about the value and effectiveness of news as a media platform for advertising, says ThinkNewsBrands’ Vanessa Lyons, who busted five myths about the perceived limitations of news.

Why it matters

Ad trust is favourably linked to the context of a news environment and regardless of whether it is digital news, news websites or  printed newspapers, a brand or product in news brands gives consumers more confidence that the brand or product is right for them.

Takeaways

• It is a myth that no one reads the news anymore or that TV has superior reach to news.
• Two other...