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Global adspend down $63bn this year, 2021 recovery limited
04 January 2021
Global adspend down $63bn this year, 2021 recovery limited
Global

Advertising expenditure is set to decline by 10.2% – or $63.4bn – to $557.3bn in 2020, the latest forecasts from WARC Data show.

By the numbers

Based on information from 100 markets across the globe, WARC Data’s “Global Ad Trends: The State of the Industry 2020/21” report helped quantify the impact of the COVID-19 pandemic and related economic fallout:

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