Global ad market to top $700bn next year | WARC | The Feed
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Global ad market to top $700bn next year
Global advertising investment is forecast to grow by 8.2% in 2022 and this would push the total market value above $700bn, according to WARC Data's latest analysis report, Global Ad Trends: Ad Investment 2021/22.
Why it matters
Although legacy media will see two consecutive years of growth in 2021 (8.8%) and 2022 (3.1%) for the first time in a decade, ad budgets continue to move online and this is driving investment towards $700bn – online advertising spend has doubled in the last five years.
Takeaways
- Advertising investment is forecast to grow by 8.2% in 2022 and this would...
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