Getting it right on DEI in 2022 | WARC | The Feed

Representation, otherwise known as “if you see it, you can be it,” is now table stakes as the conversation finally shifts to diversity and inclusion’s more mature, noble sibling: equity.

According to Eliza Yvette Esquivel, chief strategy officer at New York-based agency Barbarian, brands are vying to make bigger gestures and capitalize on diversity as a cultural trend. But if these public displays aren’t backed up by real commitment, they’re going to get called out.

Why it matters