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24 February 2022
Getting it right on DEI in 2022
Diversity & portrayal in advertisingDiverse hiring practices
Representation, otherwise known as “if you see it, you can be it,” is now table stakes as the conversation finally shifts to diversity and inclusion’s more mature, noble sibling: equity.
According to Eliza Yvette Esquivel, chief strategy officer at New York-based agency Barbarian, brands are vying to make bigger gestures and capitalize on diversity as a cultural trend. But if these public displays aren’t backed up by real commitment, they’re going to get called out.