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02 December 2020
Get your innovation right in 2021
Driving innovation
Engagement
Global
With media budgets tight in many markets, a new WARC report highlights the sort of innovative strategies, that, post-pandemic, brands can use to facilitate talking points and grab attention as well as drive PR and social engagement.
The 2020 Innovation Report, based on insights from the Effective Innovation category in the WARC Awards, highlights four themes from the winning campaigns:
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