New Ipsos research reveals the power of ‘getting real’ to increase the effectiveness of campaigns and advice on how to climb the Cannes Lions and WARC Creative Effectiveness Ladder.

Why it matters

Having a sharper, more holistic understanding of people’s reality can make the difference for brands to develop stronger, more creative and more effective campaigns.

In more detail 

This Ipsos Views paper highlights four dimensions that marketers and advertisers can explore to develop award-winning and effective creative:

1. The power of real context: understanding the broader context that people live in – social, tribal, and economic trends that...