Get an A in customer experience with artificial intelligence, analytics and automation | WARC | The Feed
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Get an A in customer experience with artificial intelligence, analytics and automation
Artificial intelligence, analytics and automation are the future of customer experience, with companies looking to data supremacy to give them the ability to think about the next best action for the organisation.
Why it matters
Data supremacy allows companies to improve their processes and the customer experience, and some of the technologies for achieving that include cloud adaptation, analytics, automation and artificial intelligence.
Takeaways
- Ambient experiences through smart speakers and personalised streaming services are the future of customer experience.
- Artificial intelligence-driven business models can help brands go direct-to-consumer by cutting out the need for retail outlets.
- Data lets organisations understand...
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