You didn’t return any results. Please clear your filters.
31 May 2021
Genentech shows pharma brands can play in online gaming
Marketing to youthEsportsDTC, prescription products
Genentech, a biotech company at the forefront of treating hemophilia with its Hemlibra brand, tapped online gaming to raise awareness of the condition and build a sense of togetherness among young members of the patient community.
In late 2020, Genentech held an online gaming competition – called “The Bloodless Battle” – that saw numerous teams, including two featuring players with hemophilia, duke it out on Apex Legends, a popular “battle royale” game published by Electronic Arts.