Gen Z spend more time gaming than using social media | WARC | The Feed

Gaming is the most popular leisure activity for Gen Z audiences, according to research from gaming analytics company Newzoo.

Why it matters

Gaming has grown in popularity among a range of audiences over the past 18 months, particularly as the opportunity for social and creative playing develops. As a result, it is important that brands understand the role gaming has with audiences' social lives and culture.

Takeaways