Gen Z spend more time gaming than using social media | WARC | The Feed
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Gen Z spend more time gaming than using social media
Gaming is the most popular leisure activity for Gen Z audiences, according to research from gaming analytics company Newzoo.
Why it matters
Gaming has grown in popularity among a range of audiences over the past 18 months, particularly as the opportunity for social and creative playing develops. As a result, it is important that brands understand the role gaming has with audiences' social lives and culture.
Takeaways
- Gen Z consumers say they spend a quarter (25%) of their leisure time playing video games, making it more popular than other activities including social media.
- The same is true for millennials, but...
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