Changes in the way young consumers used video games during the COVID-19 pandemic have helped shift perceptions of gamers and what they do.

Why it matters

While playing time, unsurprisingly, increased during lockdown periods, that usage also brought some previously unappreciated benefits to gamers.

Takeaways

• Gaming online, in particular, became an important way to socialise at a time when real-world opportunities to chat with people were limited.
• Young people said gaming helped them feel happier and less isolated during the pandemic.
• Gaming was also used for education and entertainment, such as livestreamed concerts and other events.
• These changes helped...