Gaming partnership helps Butterfinger refresh its positioning | WARC | The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Gaming partnership helps Butterfinger refresh its positioning
Butterfinger, the 100-year-old confectionery brand, engaged a younger audience in the US by partnering with video-game series Final Fantasy VII to provide players with exclusive content.
Why it matters
Partnering with brands that align with the youth’s passions or beliefs is an effective way for legacy businesses to refresh their image and appeal to a more youthful demographic.
The partnership in action
- Butterfinger created in-game content – providing Final Fantasy VII players with extra power, weapons and costumes – that could be claimed with every purchase of the candy bar.
- Gaming influencers were recruited to spread the word about the...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content