You didn’t return any results. Please clear your filters.
BBH Asia Pacific’s Alasdair Gray explains why advertisers should connect with gamers to find out what gaming means to them and what their culture represents.
Why it matters
Brands have to go beyond understanding their audience’s gaming behaviour and take the time to explore the culture of gamers in order to discover the opportunities to connect and add value.
Send colleagues a link to this content.
To send to more than one recipient, put a comma between email addresses.