Gaming in-app ad revenue down by a third | WARC | The Feed
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Gaming in-app ad revenue down by a third
In-app advertising revenue from gaming apps has been in decline since the beginning of the year. This is according to an AppsFlyer analysis of apps that generate both advertising and purchase revenue, suggesting publishers are favouring consumer payments over brand advertising.
Why it matters
Gaming audiences are growing and they are a receptive audience, but brands may be missing out on this opportunity. WARC's survey of over 1,000 marketers finds that 40% of brands don't plan to advertise across gaming formats in 2021.
Takeaways
- In-app advertising revenue from gaming apps has declined but in-app purchases by consumers grew...
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