Gaming activity grew quickest among older Americans in 2020 | WARC | The Feed

Gaming consumption and spend grew rapidly in the United States in 2020, though it was older consumers who registered the biggest increase, according to data from market research company The NPD Group.

Why it matters

Marketers need to dispel the stereotype of gamers as young men. Gaming appeals to a variety of audiences so brands across categories can utilise the format as a way to engage their consumers.