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Gamers more likely to trust influencer recommendations
08 December 2021
Gamers more likely to trust influencer recommendations
Gamers Influencers, KOLs In-game advertising

Gaming fans are more likely to trust influencer recommendations, according to research from YouGov.

Globally, 59% of adults who follow influencers say they trust the brand recommendations and advice given by influencers and this rises even higher for those who follow gaming influencers (66%).

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