Gamers more likely to trust influencer recommendations | WARC | The Feed
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Gamers more likely to trust influencer recommendations
Gaming fans are more likely to trust influencer recommendations, according to research from YouGov.
Globally, 59% of adults who follow influencers say they trust the brand recommendations and advice given by influencers and this rises even higher for those who follow gaming influencers (66%).
Why it matters
Investment in influencer marketing is set to grow strongly in 2022 and gaming creators are proving popular as they can connect with hard-to-reach and diverse audiences. The pandemic has also accelerated a trend towards social gaming and influencers can play a key role with this – YouGov finds that fans enjoy the humour...
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