Marketers hoping to connect with gamers may benefit from understanding the profiles and self-perceptions of six different “tribes” of people that engage in this activity, research by Activision Blizzard Media has shown.
Why it matters
There’s a common misconception that a singular “type” of person is playing video games, when reality says the opposite.
Six gamer profiles
According a session held by Activision Blizzard Media at Cannes Lions Live, an online event held by LIONS, the six gaming “tribes” are: