Game plan: How to score in SEA’s mobile gaming marketing | WARC | The Feed

Mindshare’s Haroon Qureshi shares his guide on what’s happening in the mobile gaming space and what marketers can do to achieve success in gaming marketing.

Why it matters

There are many innovative and exciting mobile gaming marketing opportunities out there but the key for marketers is to understand how they can ace their game in designing an experience that can add value to the marketer/gaming audience relationship.

Takeaways