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11 August 2022
From FUD to loyalty 3.0: what NFTs mean for marketing
Customer loyalty schemesNFTsStrategy
There will always be FUD – fear, uncertainty and doubt – in the NFT space, says Adrian Ts’o, Head of Strategy at DDB Group Hong Kong, but brands have a unique opportunity to use NFTs to create greater value, engagement and loyalty.
Why it matters
Beyond the hype, NFTs provide multiple use cases – from membership to networking, SaaS and much more – that when used strategically can help marketers innovate what customer loyalty means.